Social Luxury is Personal

Where once a single TV show or a celebrity could define luxury, that's no longer the case. The media environment is too fragmented today and it's increasingly personalized by the connections we keep. This means that luxury is fractional. A brand that's achieved luxury status among thirty-something moms in LA could be considered taboo by the same demographic in NY - all because of the types of social connections we keep online and how they shape our worldview.

With this dynamic in mind, here are three steps that luxury brands should consider to either maintain or grow their iconic status...
Keep Reading>>