AOLはDMSインサイツを売却し、さらにキャッシュを手元に積み上げる

Tumblr was supposed to rival Twitter. It hasn't happened.

But if AOL were to buy it, it wouldn't just be getting a blog platform, it'd be buying the ability to advertise against a slew of relatively popular "meme-blogs" like Garfield Minus Garfield, This Is Why You're Fat, Look At This Fucking Hipster and Pets Who Want to Kill Themselves.

Sure, these blogs are faddish and fade in popularity quickly. But owning the platform, AOL would be able to take advantage of them while they're hot and would have the inside track at acquiring any that showed signs of sustainability.

The whole reason for Seed.com and robo-content in general is that it provides AOL cheap content it can advertise against. Nothing is cheaper than the free content Tumblr gets!
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