テクノロジ企業が新しい広告フォーマットを紹介

Google Chief Executive Eric Schmidt championed "interactive video ads," which he said are on the way. Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages. That means they could allow Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests.

Mr. Schmidt said in an interview Thursday that he has pushed Google's ad teams to think about the potential for such ads, which he suggested would eventually become prevalent. But he didn't comment on any specific plans for them.

He also said that Google is working to address another complaint clients make about its ad formats: There are too many of them. In addition to search ads, Google offers graphical ads that run alongside content on Web pages, as well as several types of video ads and product-focused ads that feature information like price.
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