エヌヴィディアがスマートフォン市場に参入する

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エヌヴィディアがスマートフォン市場に参入？

Nvidia wants a piece of the exploding smartphone market, with its first major applications processor scheduled to arrive in phones next year.
The graphics chip company is showing off the fruits of its $357 million PortalPlayer acquisition with the APX 2500, its first attempt at building a true computing processor for mobile phones, said Mike Rayfield, general manager of Nvidia's mobile business unit. The APX 2500 is designed as a standalone application processor for multimedia phones where talking takes a back seat to watching videos and browsing the Web.

モバイル端末が最前線

Mobile devices are clearly the next frontier to conquer for established big boy computer gutsmakers. NVIDIA is recharging into the mobile market with "the world's lowest power, high definition computer on a chip" that tears through 720p video among other graphical jujitsu.

新グラフィックス・チップAPX 2500は携帯電話で720pの高精細動画再生を可能にする

The APX 2500, announced at the Mobile World Congress (aka 3GSM) in Barcelona, will be able to smoothly encode and decode 720p video, bringing the prospect of both watching and recording 720p video on your phone.

アップルの影響でエヌヴィディアにまたとない機会が生まれた

Andrew Humber, nVidia's Senior PR Manager for Mobile & GPU Computing Products told IT PRO that it saw the mobile phone space as an important growth area for the company. He says the Apple led industry move of focusing on the multimedia aspect of the phone has created a real opportunity for nVidia. "The industry is really moving to nVidia's core strengths - video and multimedia. We bring a skill set that this industry really needs."