セールスフォース・コムのマーク・ベニオフ: 「チャッター」をソーシャル・ネットワークとは呼ばない

• Salesforce.com’s Marc Benioff: Don’t call Chatter a social network | VentureBeat (November 18, 2009 Anthony Ha)

“We really want to talk about collaboration, because that really is a budget item for our customers,” Benioff said.

He also said Chatter has the potential to dramatically expand Salesforce’s reach within its enterprise customers. As you might expect, the company’s sales applications are used mainly in sales departments, but Chatter can be useful throughout a company, and probably becomes more useful as more employees and teams sign up.

“The vast majority of our customers are using us in discrete business functions, and we don’t have an enterprise-wide app,” he said. “And now we do.”