WSJはグーグルを捨てても、1500万ドルをマイクロソフトから受け取ればいい

When Rupert Murdoch first started jawboning about ditching Google, Hitwise reported that the Journal had 25% of its traffic come through Google. Using Hitwise's data, we calculated losing that traffic would only cost the Journal 10-15% of its revenue.

If we estimate that the Journal's online ad revenue is $100 million, using the New York Times as a rough benchmark, then the site would only lose $10 - $15 million to de-list from Google.

If Microsoft really wanted to induce Murdoch to ditch Google, it would therefore only cost $10 - $15 million. Maybe more if Murdoch wanted a premium. Considering Steve Ballmer said he'd spend $5.5 billion to $11 billion over the next five years on Bing, this is nothing.

(From "The Business Insider" blog post. Thanks to Jay Yellow.)